Ad revenue → Revenue: $72.5BRevenue → Gross profit: $55.9BSearch advertising → Ad revenue: $54.0BRevenue → Cost of revenue: $40.6BGross profit → Operating profit: $31.0BCost of revenue → Content acquisition, data centers, other: $25.8BOperating profit → Net profit: $25.3BGross profit → Operating expenses: $24.9BCost of revenue → Traffic acquisition costs: $14.8BOperating expenses → R&D: $13.1BGoogle Cloud → Revenue: $12.0BPlaystore & other → Revenue: $11.6BYouTube → Ad revenue: $10.5BAdMob, AdSense & other → Ad revenue: $8.0BOperating expenses → Sales & marketing: $7.4BOperating profit → Tax: $5.7BOperating expenses → General & admin: $4.4BOther income → Net profit: $1.3BOther revenue → Revenue: $0.4BAd revenue$72.5B11% Y/YAdMob, AdSense & other$8.0B-4% Y/YContent acquisition, data centers, other$25.8B9% Y/YCost of revenue$40.6B8% Y/YGeneral & admin$4.4B-15% Y/YGoogle Cloud$12.0B30% Y/YGross profit$55.9B15% Y/YNet profit$26.5B28% Y/YOperating expenses$24.9B-1% Y/YOperating profit$31.0B31% Y/YOther income$1.3B78% Y/YOther revenue$0.4B-48% Y/YPlaystore & other$11.6B8% Y/YR&D$13.1B8% Y/YRevenue$96.5B12% Y/YSales & marketing$7.4B-5% Y/YSearch advertising$54.0B13% Y/YTax$5.7B53% Y/YTraffic acquisition costs$14.8B6% Y/YYouTube$10.5B14% Y/YAlphabet Q4 FY24 Income Statementcreated with SankeyArt.com
2022
Full Year
2023
Q1 Q2 Q3 Q4
2024
Q1 Q2 Q3 Q4
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